MUSLIM

Ameer launched Muslim as weekly newsletter on Feb. 15 2019 after noticing the lack of attention on news impacting the Muslim community during a time of heightened islamophobia. Soon, Muslim expanded and became the most followed media publication and online news outlet on social media for Muslims with well over 2.2 million followers on Instagram, 1 million followers on TikTok, 250,000 on Snapchat, 100,000 on Twitter, 55,000 on YouTube, and so on.

Muslim is responsible for creating trending news stories, developing content for the Muslim audience, spearheading campaigns with social media platforms (such as creating the blueprint for Ramadan campaigns for social media platforms), and facilitating partnerships with mainstream brands such as Target, EA Games, and so on.

As of November 2022, Muslim pivoted in becoming a non-profit newsroom and acquired grant support from journalism organizations such as the Knight Foundation and the Asian American Journalist Association (AAJA) to support Muslim’s continued efforts in providing reliable news coverage to the Muslim audience. Muslim is completely independent with no investors or government-backing and is entirely funded by supporters.

Muslim now provides consulting to media outlets to ensure newsrooms are equipped in representing and covering the Muslim community to mainstream audiences. Ameer has recently advised Vox with their in-house editorial policies to ensure Muslims are represented correctly.

Muslim was involved in a campaign with Meta’s Ramadan #MonthOfGood, facilitated Ramadan programming with TikTok, and partnered with Snapchat to deliver the first Muslim show on its platform.